Lisa is a brand builder, integrated marketer and creative strategist with nearly two decades of experience shaping the narratives of globally recognized brands in the luxury, fashion, and lifestyle sectors. With a career spanning both agency and client-side roles, she has a deep understanding of how to craft and amplify stories that resonate across markets. During her time at SSENSE, a luxury online retailer operating at the intersection of culture, community and commerce, she managed the international brand communications across North America, Europe and Asia, and developed a global perspective that informs her strategic approach to integrated PR. With an eye for creativity and a passion for ideas that break through the noise, Lisa brings a fresh perspective to every project she touches. Over the course of her career, she has led the Canadian PR for clients including Grey Goose Vodka, Dermalogica, Patrón Tequila, Muberry, Cartier, ALDO Shoes, UNIQLO, Banana Republic, Revlon, American Apparel, L'Oréal, Agent Provocateur, CIBC, eBay Canada and more.